Many installs begin on a web page: a landing page, a creator link, a QR code. The question is whether your attribution platform connects that visit to the install, and on which plan.
Start here
- Best attribution platform when the journey starts on the web How seven attribution platforms handle journeys that start on the web and end in an app, and which plan you need for it.
Guides
- How web-to-app attribution works Web-to-app attribution connects a web visit to the app install that follows. What the web page adds, where the match can fail, and what to check first.
- Measuring a landing page that sends visitors to the app store Measure a landing page built to drive app installs: the four counts to collect, which tool holds each one, and how to read the drop between them.
- UTM parameters versus tracking links UTM parameters label a visit to a web page. Tracking links record a click and follow it into an app. When to use each, and how to use them together.
- Recognising one person across the website and the app A website and an app identify people differently. Which identifiers join the two, what a shared user ID does, and what will stay unjoined.
- Why teams run web campaigns to grow an app Why app teams send ad traffic to a web page before the app store, what the extra step costs, and how to decide whether to try it.
- What the web SDK does and what the app SDK does An attribution platform has an SDK for your app and another for your website. What each records, how they connect, and which one you need first.
The operator's product
- Airbridge when the journey starts on the web What Airbridge Core does when an install starts on a web page, what it costs, and which web measurement features sit in the Growth Plan.