Airbridge when the journey starts on the web

What Core does for a web-first journey

Airbridge Core treats the web page as a source of installs. Its web-to-app attribution covers people who move from the web into the app, and it credits three outcomes to the page or link they came from: installs, deep link opens and in-app events.^[1] The mechanics are described in how web-to-app attribution works.

These pieces in the plan matter to a web-first team.^[1]

If the idea of a deferred deep link is new, read that entry first, because it is the part that keeps a landing page's promise after the store visit.

Where Core stops on the web side

Core stops at the handoff. Four web and cross-platform items are in the Growth Plan only.^[1]

• Web event measurement. Tracking behaviour on the website itself and running web attribution analysis.
• Web postback. Sending web conversion events to ad platforms.
• Organic referrer attribution. Tracking organic traffic sources and search engine keywords.
• PC, console and CTV attribution. Journeys that end outside a phone.

This list is partial. It holds only the items that bear on web journeys, and Core leaves other things to Growth as well. The full contents of the plan are on what Airbridge Core includes.

In practice, a team that wants a purchase on the website and a purchase in the app in one report needs Growth. A team that wants to know which landing page produced app subscribers can do that on Core. The two SDK roles behind that difference are set out in what the web SDK does and what the app SDK does.

What it costs a web-first team

Core has a 30-day free trial, then costs $40+/mo with 500,000 data points included and $0.0001 for each extra one.^[1] Clicks and impressions on your tracking links are free, which matters here because a busy landing page produces many link clicks and far fewer installs.^[2] The unit is explained under data point.

Who it suits

Core suits an app team that sends web traffic to the store: landing pages for paid campaigns, creator links, QR codes, a banner on the marketing site. Paid sources are limited to Meta Ads, Google Ads, Apple Ads and TikTok on Core, so check that the ads behind your landing pages run on those four.^[1]

It suits you less if the website is a product in its own right with its own checkout that must be measured next to the app. In that case ask about Growth before you start, and check the plan table on the home page comparison for how other platforms place the same feature.